Recently, the Honey Pot Company received backlash for a national ad as part of Target’s Black History Month series “Founders We Believe In,” where Dixon eloquently explains the company’s journey and the many difficulties she experienced at launch. She’s not alone: Startups led by black women receive less than 1% of venture capital funding. Target’s support helped get the business off the ground. At the end of the commercial, Dixon says, "The reason why it’s so important for The Honey Pot to do well is so the next black girl that comes up with a great idea could have a better opportunity. That means a lot to me." While the intention of the commercial was to promote inclusivity by championing black female entrepreneurs, some took Dixon’s statement as being “racist” to white consumers. Several online reviewers left one-star reviews on the website Trustpilot, accusing Dixon, and Target, of discrimination.
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