You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34
This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader's advisory expert. Her seminar made me think about how to improve library book promotion. You'll learn four things that can help you with your library collection promotion.

KUDOS in this episode go out to Greenfield Public Library in Greenfield, Massachusetts which recently got press for their pop-up library initiative. The Greenfield Public Library set up a table at last year’s Franklin County Pride event and at Greenfield Farmers Market, bringing books, DVDs and a laptop to sign people up for library cards. The Pop-Up Library offers the library a chance to say, “We are your community library and here’s what we can do for you.” Get out of your building and reach out to the community. That’s good marketing.

More info is available in the show notes at SuperLibraryMarketing.com. Just search for episode 34.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

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